WHAT WE DO

ABOUT US

WHAT WE DO

AREAS OF ACTIVITY

WHAT CAN WE DO FOR YOUR BRAND?

AUDIT - BRAND CONDITION

WE DEFINE STRENGTHS AND WEAKNESSES

STRATEGY

WE DIRECT THE BRAND DEVELOPMENT

CREATION

WE TRANSLATE STRATEGY INTO VISUALIZATION

OUTSOURCING THE MARKETING

WE SUPPORT MARKETING DEPARTMENTS

ABOUT US

 

We build a COMPETITIVE  ADVANTAGE in every aspect of a brand through effective actions based on a synergy of channels to reach the consumer, combined with consistency and coherence of communication.

 

We are more than just a branding agency. We offer integrated solutions for your brand starting with a brand condition audit through working out a strategy to communication and sales solutions.

 

WE ARE DISTINGUISHED BY OUR INTEGRATED APPROACH TO A BRAND. We insist that a brand must be coherent in all its aspects, advertising is just not enough.

ABOUT US

WHAT WE DO

AREAS OF ACTIVITY

WHAT CAN WE DO FOR YOUR BRAND?

AUDIT - BRAND CONDITION

WE DEFINE STRENGTHS AND WEAKNESSES

STRATEGY

WE DIRECT THE BRAND DEVELOPMENT

CREATION

WE TRANSLATE STRATEGY INTO VISUALIZATION

OUTSOURCING THE MARKETING

WE SUPPORT MARKETING DEPARTMENTS

AREAS OF ACTIVITY

 

HOW WE UNDERSTAND A BRAND

Multilevel relationship with a consumer.

 

We understand a brand as a multilevel relationship with a consumer. That is why the coherence of all its aspects is vital. We believe that consistency in brand strategy implementation is the way to increase a market share.

 

 

BRAND POSITIONING

Finding unique selling points

 

We create the DNA of a brand. On the basis of our insight we define its USP - a unique benefit for the consumer. We think that brand positioning says in what way a given brand should shape its image in the minds and hearts of  consumers to reach the business targets.

 

 

SELLING CHANNELS

We choose tools depending on the goal

 

We bear in mind that 70% purchase decisions are made on the point of sale level. We aim at maximizing the sales. We choose tools depending on the target. We define the brand potential in selling channels. We create marketing plans and trade marketing plans an supervise their implementation.

 

 

VOLUME

We estimate sales

 

A lot of agencies work only on a brand image. We treat image as one of many tools affecting the volume increase. We estimate the rise in volume on the basis of AC Nielsen data and market trends, taking into account  all planned marketing  and trade marketing actions. Our activity  is directed at market share increase.  

 

 

BRANDING

We visualize the brand

 

We translate marketing strategies into visual aspects of brands. Our strength is integrated projects including packaging, POSM, comprehensive visual identity, CI, marking POS, and websites. A good, which means effective, graphic creation is  a selling tool. We offer individual solutions for communication and sales which emphasise the character of the brand and highlight the product on the shelf. We can boast with over 20-year experience in brand image creation.

 

 

PACKAGING

Direct communication with a consumer

 

We believe that packaging is the basic form of communication with a consumer in a point of sales. 70% purchase decisions are made in front of the shelf. We aim at  highlighting our brand among its competitors through a readable brand symbol and benefits of a colour code. Our packaging frequently says more than an advertising spot.

 

 

DESIGN

 

Thanks to structural packaging the brand is able to have a high shelf impact and differentiate from its competitors. The shape may be an incentive for a consumer to make a purchase. It may help to build customer loyalty and make brand identification easier. A unique form of  packaging may currently be one of the key elements in the fight for a consumer. 

 

 

ACTIVITY

We put strategy into action

 

Starting with the defined goals, we prepare marketing plans, trade marketing plans and PR. We determine the most effective channels to reach the consumer (image operations, promotions, loyalty programmes, POS, print).

 

 

ABOUT US

WHAT WE DO

AREAS OF ACTIVITY

WHAT CAN WE DO FOR YOUR BRAND?

AUDIT - BRAND CONDITION

WE DEFINE STRENGTHS AND WEAKNESSES

STRATEGY

WE DIRECT THE BRAND DEVELOPMENT

CREATION

WE TRANSLATE STRATEGY INTO VISUALIZATION

OUTSOURCING THE MARKETING

WE SUPPORT MARKETING DEPARTMENTS

AUDIT - BRAND CONDITION

 

If a brand starts losing its market share or if its share stopped on a certain level it is necessary to define the strengths and weaknesses of the brand. The starting point is examining the condition of your brand.

 

The analysis of the available image and volume data together with trends prevailing on the market let us define weak areas.

 

Knowing the weakest points we recommend actions aiming at reconstruction of the brand. 

ABOUT US

WHAT WE DO

AREAS OF ACTIVITY

WHAT CAN WE DO FOR YOUR BRAND?

AUDIT - BRAND CONDITION

WE DEFINE STRENGTHS AND WEAKNESSES

STRATEGY

WE DIRECT THE BRAND DEVELOPMENT

CREATION

WE TRANSLATE STRATEGY INTO VISUALIZATION

OUTSOURCING THE MARKETING

WE SUPPORT MARKETING DEPARTMENTS

STRATEGY

 

 

We direct the brand development, and we define image goals as well as set sales targets. 

 

 

 

We define a price strategy starting with the market segmentation and defining the main competitor of the brand which is to be deprived of its volume.

 

We create an image strategy which is later translated into marketing operation plans and trade marketing. 

 

Brand positioning
Defining strategies of new brands implementation
Planning portfolio of brands and products

 

ABOUT US

WHAT WE DO

AREAS OF ACTIVITY

WHAT CAN WE DO FOR YOUR BRAND?

AUDIT - BRAND CONDITION

WE DEFINE STRENGTHS AND WEAKNESSES

STRATEGY

WE DIRECT THE BRAND DEVELOPMENT

CREATION

WE TRANSLATE STRATEGY INTO VISUALIZATION

OUTSOURCING THE MARKETING

WE SUPPORT MARKETING DEPARTMENTS

CREATION

 

 

We have been specializing in packaging design and brand image for over 20 years. What distinguishes us is our creative approach with the emphasis on a unique character and coherence of the image. Our strength is integrated projects including, an innovative design, a graphic design and POS materials. The project is not our target but a form of expression and the main aim is the brand sales and its market share. We have worked for such brands as: Hortex, Żubrówka, Karmi, Kasztelan, Bakoma, Słodka Chwila, Maspex, Polparma, Warbud and Haribo.

 

 

 

We create new brands.

We support the existing ones.

 

 

positioning strategies
creative concepts
packaging design

modernizing the image 
brand extension
organizing the portfolio
creating symbols
corporate identity
POSM

supervising implementation

 

ABOUT US

WHAT WE DO

AREAS OF ACTIVITY

WHAT CAN WE DO FOR YOUR BRAND?

AUDIT - BRAND CONDITION

WE DEFINE STRENGTHS AND WEAKNESSES

STRATEGY

WE DIRECT THE BRAND DEVELOPMENT

CREATION

WE TRANSLATE STRATEGY INTO VISUALIZATION

OUTSOURCING THE MARKETING

WE SUPPORT MARKETING DEPARTMENTS

OUTSOURCING THE MARKETING

 

Understanding the need for lowering the costs of firms we offer the possibility of outsourcing the marketing.

 

We support Marketing Departments.

 

We put strategies into practice. We prepare Marketing Plans as well as Trade Marketing Plans. We manage marketing projects from the initial idea stage to the implementation stage (supervision of print, cooperation with packaging producers). We advise and arrange the work of individual people in Marketing Departments. We monitor brand development and find new directions. We hold trainings in brands and brand management. 

STUDIO DN DESIGN GROUP

Studio DN is a design and consultancy company specialising in strategic consultancy and brand image creation.

 

We offer integrated actions for brands starting with a brand condition audit, through a positioning strategy, packaging creation and POSM, to marketing and trade marketing.  

CONTACT US

If you want to launch a new product on the market or refresh the image of your brand, we can help you.

 

biuro@studiodn.pl

 

 

 

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