We create
strong
brands
SELECTED DESIGNS
ABOUT US
34 years of experience
We are a branding studio with over 34 years of experience, specializing in crafting the identity of new product and corporate brands. Packaging is our niche and one of our greatest strengths. We design brands that become icons – inspiring, evoking emotions, and becoming an integral part of everyday life.
Over the years, we have designed packaging for almost everything– from sweets like "Śliwka Nałęczowska" and beer such as "Kasztelan" to the comprehensive brand identity of Polpharma. Each project is both a challenge and an opportunity to deliver something exceptional – a design that not only captivates visually but also delivers measurable market performance.
EFFECTIVE DESIGN
Design that makes a difference
This motto inspires and drives us to act. At DN Studio, we combine precise market analysis with a creative approach, crafting projects that stand out from the competition and build lasting emotional connections with consumers. Our solutions are long-term – they help brands stay ahead of trends, shape the future of the market, and gain increasing significance in the eyes of consumers. Examples include our image projects for Media Expert and Warbud, which remain fresh and distinctive on the market despite the passage of time.
OUR METODOLOGY
Neuro Design at the Core
In our work, we use the Neuro Design methodology, which enables us to create projects that effectively influence the emotions and behaviors of recipients. By leveraging knowledge about the functioning of the human brain, we design intuitive, engaging solutions tailored to the natural preferences of users.
Thanks to this methodology, we can effectively direct the consumer's attention to key elements of the message, increasing their visibility and the overall impact on the consumer.
WHY CHOOSE US ?
In a world where every detail matters, we go beyond aesthetics to create designs that truly engage, influence, and drive action. Our approach is rooted in neurodesign – a fusion of neuroscience, psychology, and design – to ensure that every project we craft is not only visually appealing but also strategically effective.
Creativity
Neurodesign
Effective design
Strategy Thinking
Impactful design
Modernization
3D Design
Why choose us?
Rebranding
Refreshing
New brand
WHAT WE DO
Brand Positioning Strategy – Your Map in a Crowded Market
Imagine your brand as a traveler and the market as a bustling marketplace. Everyone is shouting, everyone has something to offer. How can you make your voice stand out in this cacophony? This is where brand positioning strategy comes in – your compass, megaphone, and guide all in one.
A strong brand doesn’t shout the loudest – it speaks the most effectively. Instead of fighting for everyone’s attention, you reach those who truly need you. You build your identity on authenticity, stand out through unique values, and communicate them in a way that makes people think: "This is exactly what I was looking for!"
It’s not just about a logo or color scheme – it’s the story people want to hear. It’s your "why," the emotions you evoke, and the way you address real needs. A strong brand is one that stays in people’s minds and hearts, even when it's out of sight. Brand positioning strategy is the foundation for creating a powerful brand.
A brand positioning strategy is a key element in building a strong brand that stands out from the competition and earns customer trust. It’s the process of defining how your brand is perceived in the market – its unique features, values, and benefits that it offers to its audience. The result of an effective positioning strategy is not just increased sales but also the development of long-term customer relationships and achieving the status of a brand that inspires, builds trust, and sets trends.
Your strategy? Not just to be visible, but to be unforgettable!
Branding is not just about a nice logo, a catchy slogan, or a set of colors. It’s something much deeper – the way your brand sneaks into people’s minds and hearts. It’s the first impression that lasts, even long after the advertising lights have faded.
Think of your brand as the hero of a story. What values does it represent? Is it full of energy and passion, or does it focus on calmness and trust? How does it speak, how does it look, and even… how does it smell? Branding is not just about visual elements – it’s an experience that customers perceive with all their senses. It’s a story that is consistent, intriguing, and, above all – impossible to imitate.
Building a strong brand requires consistency. This means that every element of communication, from product packaging to social media content, must speak with one voice. Only a consistent brand earns trust and builds relationships that last for years.
And finally – emotions. People don’t buy products; they buy the feelings those products evoke. Does your brand bring joy? Inspire? Provide a sense of security? It’s emotions that make customers come back because they want to relive those same feelings again and again.
Branding is more than just a sales tool. It’s a promise that customers want to believe in. Create a brand with us that tells the truth, evokes emotions, and leaves a mark – because branding is a story that customers will want to hear over and over again.
Turn Your Product into an Icon That Everyone Will Love
When you think of the perfect packaging, a banana truly seems like a masterclass in design.
Natural, biodegradable, easy to handle – just peel it, and you're ready for a snack. But there isn’t just one banana on the shelf. There’s a whole bunch, each trying to grab attention. So how do you make sure that your banana (or whatever product you offer) is the one that ends up in the shopping cart?This is where branding and packaging come into play – the key elements that make your product unique and desirable. In a fast-paced world where consumers have thousands of options, the most important thing is making your brand stand out. And let’s be honest – you have only seven seconds to convince a customer that your product deserves a place in their cart.
Does your packaging catch the eye and spark curiosity? Does it communicate your brand’s values, such as quality, sustainability, or innovation? Does it speak directly to your target audience, using their language? Good packaging goes beyond aesthetics – it’s a tool for building customer relationships and evoking emotions that last long after the purchase.
Great packaging is not just a "nice box or label." It’s a game-changing design. It’s packaging that makes your product stand out on the shelf, impressing customers from the very first glance. It’s innovative yet aligned with customer expectations. It breaks new ground in its category while staying true to the brand.
After all, packaging is your product’s best and most cost-effective advertisement – let it boldly communicate why your product is the best choice.
Imagine your company as a person.
What do they look like? How do they dress? How do they speak, move, and what kind of impression do they leave? Corporate Identity is everything that makes your brand unique and recognizable. It’s your company’s DNA – the essence of how others perceive you.It’s like the scent of a favorite perfume – you can’t see it, but the moment you sense it, you know it’s the one. Your logo, brand colors, tone of voice on your website, the way you package products, even how you answer the phone – all of this builds your identity. Corporate Identity works like a signature: a single glance, a single sound, a single gesture, and people instantly recognize you.
Corporate Identity is a sign that your brand has style, character, and self-awareness – and it shows at first sight. But remember, it’s not just about looks. It’s about personality! Even the sharpest suit is meaningless without a strong character. You need to be consistent and authentic. Whether you’re elegant and composed or bold and rebellious – what matters most is that people feel your brand is real.
Your Corporate Identity should catch the eye, inspire trust, and leave customers wanting more. Because in a world where everyone is fighting for attention, the winner is the one who knows how to create a lasting emotional connection.
So – what does your brand look like? Does it leave a lasting impression, or does it fade into the crowd? Corporate Identity is your chance to tell the world:
"Hey, it’s me. And I’m worth your attention."
Where Function Meets Magic
Imagine an object that is not only practical but also makes you want to touch it, use it, and admire it. This is what great industrial design is all about – the fusion of functionality, aesthetics, and innovation that transforms a product into something more than just an object.
Good industrial design is the art of solving problems in a way that feels almost obvious yet captivates with its freshness. It’s the mug that fits perfectly in your hand, the chair you can sit on for hours, or the device you instinctively understand without reading a manual. It’s also the phone that looks so good you don’t want to put it in your pocket.
But innovative industrial design is more than just appearance and function. It’s about thinking ahead. It’s about designing products that:
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Solve new problems: How do you create something that works better, faster, and more efficiently?
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Are sustainable: How do you design something beautiful that doesn’t harm the environment?
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Evoke emotions: How do you create something people will love and remember?
Good industrial design is a balance between creativity and usability. It’s the hidden art in everyday objects that makes life simpler, more convenient, and more beautiful – while surprising us with how much can be achieved through innovative thinking.
Discover our latest projects:
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https://d-boats.com/ – Design of 2 motorboats (*industrial design by Andrzej Roszkowski, *brand strategy and creation by Touch Ideas agency).
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https://www.jurajska.pl/produkty.html – Design of PET bottles (1.5L, 1L, 0.5L) (*industrial design by Andrzej Roszkowski, **)brand strategy and creation by Touch-ideas agency).
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https://wodamoda.pl/Mila-Muszyna-1000-ml-PET-x6 – Design of a 1000ml PET bottle (*industrial design by Andrzej Roszkowski, **)brand strategy and creation by Touch-ideas agency).
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