Lovege - rebranding

As part of the modernization of the Lovege brand, we refreshed its visual identity to emphasize the ecological and natural aspects of the products. We introduced more modern packaging with bold branding to enhance the brand's shelf recognition. The green color, strongly associated with nature and ecology, became the dominant background element, while the red heart symbolizes care for consumers and the environment. We also added illustrations that tell the product’s story in an engaging and playful way, creating an emotional connection with customers. The white elements of the packaging further highlight the natural ingredients. Altogether, this creates a cohesive, friendly image that attracts attention and aligns with contemporary consumer trends.