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Bisan - rebranding

Project Type

Bisan rebranding. New brand Locker

In 2016, Bisan entrusted us with creating the image of a new brand in the category of thread sealing products. Bisan had a wide product portfolio, but its image was outdated and needed refreshing.

We began the creation of a new brand by developing a positioning strategy, name, visual identity, packaging design, as well as sales and communication materials. The result of these efforts was a design and graphic project under the name Locker, distinguished by its modern design and ergonomic packaging.

The Locker brand became a "springboard" for other Bisan products, and its introduction, along with the refreshed image of the entire company, significantly contributed to strengthening Bisan’s position in the installation chemicals market.

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