Feel Fit - new brand

A New Brand of Healthy Snacks

Feel Fit is a new brand in the category of healthy, protein-based sweets and snacks. We began our work with an audit of the competitive environment and the development of a strong, unique brand identity strategy based on the slogan: "Healthy temptation – You know you can!"

Building the Feel Fit brand involved identifying the target group and its needs, defining a communication strategy, and creating a unique graphic concept for multiple product lines. The brand consistently grows year by year, adapting its offerings to dynamic dietary trends and consumer expectations.

Neurodesign in Feel Fit Packaging
Feel FIT packaging has been designed following the principles of neurodesign, leveraging color psychology, visual hierarchy, and subconscious associations to effectively capture attention and encourage purchase. We focused on colors, contrasts, and simple, clear messages that highlight the key benefits of the products.
A minimalist design, precise emphasis on essential features, and appetizing visuals ensure that the brand communicates its values in an intuitive and attractive way. As a result, we have created modern, colorful packaging that grabs consumer attention and stands out on store shelves.

https://feel-fit.pl/