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Goodie – concept for sale

Project Type

Goodie – A New Brand Concept / For Sale

Goodie Snacks is a new brand in the snack segment that stands out from the competition right from the start. It focuses on bold design, an unconventional approach to the product, and an energetic taste experience.

Aimed primarily at those young at heart, active, and open to new culinary experiences, Goodie Snacks is the perfect choice for those who appreciate fun, intense flavors, and a laid-back lifestyle.

Its lively and dynamic communication makes the brand a natural part of its consumers' daily lives. The key elements of its message are:

A fun, youthful tone that builds a close connection with consumers.
Bold, vibrant colors and simple, energetic messages that leave a lasting impression.
Our goal was to create a brand with a strong identity, ready to grow and explore new product categories – from nachos and sauces to chips, bars, and even beverages. Every element – from the packaging to the product itself – is designed to convey energy, lightness, and the joy of eating.

Key strengths of the concept:
✔️ Distinctive visual identity – colorful, dynamic, and attention-grabbing.
✔️ Fun and ease – the brand communicates with humor and positive energy.
✔️ Unlimited growth potential – open to expanding the product portfolio.

Goodie – it doesn’t get any better!

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