Media Expert - rebranding

Media Expert approached us in 2018 with a request to develop a new brand image in connection with the planned expansion of its store network into major cities. Until then, Media Expert had not been present in Poland’s largest metropolitan areas, where the market leaders at the time were Euro RTV AGD and Media Markt.

The expansion turned out to be a great success. From 2018 to 2023, Media Expert's revenues increased by approximately 120%, reaching over 18 billion PLN in 2024. This is a spectacular result that confirms the effectiveness of the rebranding strategy and the consistent implementation of unified communication across all fields of operation.

While creating the new brand image, we focused on a strong visual identity, based on a distinctive color scheme—intense yellow and deep black. We developed a cohesive, comprehensive identification system that included not only branding but also extensive store signage—both inside and outside—as well as branding for delivery vehicles, along with detailed guidelines and templates for marketing communication.

Thanks to the strategic change in visual identity and the consistent brand-building efforts, Media Expert has become a market leader within a decade, synonymous with trust and a modern approach to household appliance sales.