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Deserro - new brand

Project Type

Creation of a new brand in the biscuit segment
Strategy / Naming / Packaging

Our task was to create a new brand in the cookie segment that stands out in the market and meets the needs of modern consumers. While developing the new brand, we carried out a comprehensive process that included trend research, competitive analysis, and positioning strategy development. We created the name "Deserro" and designed a cohesive packaging system for several cookie lines under the slogan: "Deserro – a moment of sweet pleasure."

Deserro was born out of a desire to make everyday pleasures even more special. The inspiration behind the brand was the idea that, in the hustle of daily life, everyone deserves a moment to pause, smile, and appreciate the simple joys that bring great happiness. With Deserro, you can celebrate every moment, share it with loved ones, or keep it just for yourself – exactly how you like it. Because life deserves a little sweet pleasure.

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