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Biolonica - new brand
Project Type
A new brand in the cosmetics segment
Scope of work
Strategy, naming, packaging system, communication materials
"Biolonica – The Fruitful Source of Youth"
Our goal was to create a premium brand in the natural cosmetics segment, dedicated to both the Polish and international markets. Biolonica is an exceptional brand whose strength lies in cosmetics based on innovative formulas utilizing apple stem cells. It was created to deliver the highest quality skincare products that seamlessly combine advanced technology with the beneficial power of nature.
In developing Biolonica, we crafted a comprehensive strategy that included the name, logo, packaging, and cohesive visual and digital communication. A key distinguishing element of the brand is the symbol of the green apple – an icon of natural origin and a source of active ingredients. The claim “The Fruitful Source of Youth” perfectly reflects Biolonica’s philosophy – skincare rooted in healthy, natural ingredients that support regeneration and help maintain a youthful appearance. The visual identity and minimalist packaging design emphasize the exclusive character of the products while conveying their natural and eco-friendly approach.
