Did you know that…?

1. The human brain processes images faster than text

Research shows that our brain processes images 60,000 times faster than text. This means that the first impression of packaging is based on its colors, shapes, and iconography. Neurodesign helps create packaging that immediately attracts attention and triggers the right associations.

2. Purchasing decisions are made in a fraction of a second

In crowded store aisles, consumers have only a few seconds to choose a product. Neurodesign helps optimize the information hierarchy on packaging so that key elements (brand, product category, main features) are clear and intuitive to read.

3. Colors and contrasts influence emotions and perception

Neurodesign utilizes color psychology to evoke specific emotions and associations, making the right choice of brand colors crucial. It also helps the product stand out on store shelves.

Here’s how different colors influence consumer perception and associations, based on color psychology and cultural habits:

• Red – Energy, passion, stimulates appetite; commonly used in food and promotional products.

• Blue – Professionalism, calmness, trust-building; popular in technology and banking sectors.

• Yellow – Optimism, joy, grabs attention; often used in food and children’s products.

• Green – Nature, ecology, health; associated with organic and eco-friendly products, nut-based chocolates.

• Orange – Creativity, dynamism; frequently used in marketing targeted at younger demographics.

• Black – Luxury, prestige, elegance; often used in premium products.

• White – Minimalism, purity, transparency; popular in cosmetics and pharmaceuticals.

• Purple – Exclusivity, innovation, spirituality; often associated with premium brands and creative products.

  
  

4. Our Brain Loves order and information hierarchy

A cluttered package confuses consumers. Neurodesign ensures a clear visual structure, where the most important elements are logically arranged and follow the natural eye-scanning flow.

For example:

• Brand logo and name should be the first visible elements.

• Key product features must be easy to spot.

• Additional information should be placed in less prominent areas.

  
  

5. Neuromarketing helps increase sales

Applying neurodesign principles in packaging has a real impact on consumer behavior and purchasing decisions. Packaging designed following neurodesign rules:

• Stands out among competing products.

• Builds stronger brand associations.

• Increases brand recall.

• Helps customers make purchasing decisions faster.